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Pertemba In The Press

This month Pertemba has had the privilege of being featured in Leicester’s top local newspaper, the Leicester Mercury.

The publication showcased the company and our Managing Director Ravi Karia across a full-page spread in their business section, discussing our launch, day-to-day operations and future plans.

Click here to access the online article on the Leicester Mercury website.

Avoiding Amazon? Why Marketplaces Are A Modern E-Commerce Must

With 35 items shipped every second and 304 million users in the US alone, it’s hard to see why any enterprising business wouldn’t be selling on Amazon and similar internet marketplaces. Perhaps they think their business is too premier to jostle for space amongst Amazon.com’s 400 million product listings, or maybe, with their own online storefront, companies feel like the move to online marketplaces might cannibalise their domestic website sales. Whatever the reason, they’re likely losing out on a lucrative opportunity.

Below we take a look at why there’s no excuse for brands neither big nor small to avoid internet marketplaces, and what Pertemba can do to make the move a success.

From Strength To Strength

With a seasoned history that’s almost as old as household internet itself, it’s easy to assume that marketplace giant Amazon’s popularity is waning, or at least has seen its commercial peak. But that couldn’t be further from the truth, with Amazon’s annual net sales revenue rising by 27% to a staggering 135.99 billion dollars from 2015 to 2016. Similar levels of year-on-year growth have been seen annually since 2004 and show no signs of stopping, with projected first quarter figures for 2017 already bettering 2016’s stellar performance across the same period.

The Move To Marketplaces

With the rate of adoption for online shopping increasing on a similarly steep curve, more and more customers are flocking to these established internet stalwarts to fulfil their e-commerce needs. In 2016, 55% of online shoppers started their product search on Amazon, a 25% increase from the previous year that bypassed Google by some margin. What’s more, the number of online shoppers who headed to a retailer’s website ahead of Amazon dropped 5% during the same period, shrinking to just 16% and highlighting the shifting behaviour of consumers in today’s e-commerce environment.

The Impact On Your Brand

 Many companies have traditionally avoided marketplace selling over fears that a presence on such sites might damage consumer perception of their brand. But this view of marketplaces as low-rent virtual discount stores is seriously outdated. The simple truth is that shoppers aren’t limited by channels, and with marketplace selling only increasing in prominence, customers may in fact be wondering why your products aren’t on their marketplace of choice, rather than questioning why they are. The potential for marketplaces to cater for your existing fans whilst also winning scores of new ones is almost limitless, opening your products up to audiences that you didn’t even know existed for your business, whilst also making international expansion more achievable than ever.

Tried & Trusted

The benefits to businesses go far beyond purely financial factors. With marketplaces like Amazon and EBay offering a well-built, easy-to-use system that makes browsing and purchasing a breeze across almost every available platform from mobile apps to desktops, customers are guaranteed a straightforward and satisfying shopping experience that likely outlaps your own online offering. What’s more, a presence on such marketplaces inspires a level of trust within consumers that isnt guaranteed from a retailer’s website, with Amazon named the most reputable company in America in 2015.

Making The Transition

The transition to marketplace selling isn’t without its issues however. Transferring your product range to Amazon and EBay requires a level of technical nous that many companies might not possess, as well as a time commitment that could be difficult to fulfil alongside existing day-to-day business. According to Tamebay, management of the platform, data and feeds was seen by 60% of retailers as a moderate to strong challenge, highlighting the difficulty of the task. Learning and adhering to stringent marketplace guidelines can also cause serious problems, with seller accounts being restricted or even banned completely if they fail to comply with rules governing written content, images, returns and a plethora of other factors.

Let Us Do The Legwork

This is where Pertemba can help. With an established presence on ten international Amazon stores, eleven international EBay sites and eight other global marketplaces, Pertemba has the legal, logistical and technical expertise to transition to marketplace selling seamlessly, allowing businesses to reach new customers without the headache and hassle of going it alone.

Interested in the potential of e-commerce marketplaces for your business? Contact us at hello@pertembaglobal.com to learn more about what we can do for you.

Why Your Business Should Be Trading In China

Apopulation of 1.4 billion. 650 million internet users. An e-commerce market with a value of almost 2 trillion dollars. Numbers like these should be enough to whet the appetite of any business with international ambitions. Below we take a look at the nuances of selling in the world’s largest e-commerce market, the shifting attitudes of Chinese consumers and why you need to be selling there now.

The Only Way Is Up

Over the past decade economic growth in China has been almost unprecedented, and whilst an inevitable slow-down might have kicked in over the past two years, China still made the top 10 for countries with the greatest economic growth in 2016, with GDP increasing by 6.5%. With rising wages and an emerging middle class, China’s 322 million online consumers are becoming increasingly affluent, with urban customers’ disposable income set to double from the previous decade by 2020. Couple this with how e-commerce sales in the country are also predicted to double between 2017 and 2020, and it’s clear that China’s online market presents plenty of lucrative opportunities for foreign companies.

Crossing Borders

With China’s cross-border e-commerce totalling an estimated 40 billion dollars in 2015 and such figures growing upwards of 50% annually, Chinese consumers are more likely to look to international markets for their online purchases than you might think. Reasons vary from beating lengthy domestic product launch schedules to avoiding the counterfeit versions of international goods that are offered closer to home,  but one thing’s for sure, cross-border purchases are here to stay, with more than a quarter of the population projected to shop digitally for foreign products by 2020.

The Importance Of Face

The importance of ‘Face’ is a key concept in China, with Chinese consumers happy to pay a premium for the pride, prestige and social status that comes with purchasing Western brands. Chinese consumers generally favour foreign brands, and such is the relationship between quality-conscious Chinese shoppers and the companies that court them that some Chinese businesses have been known to deliberately take root in foreign countries in order to gain acceptance back home.

A Cautiously Connected Country

Thanks in part to its accelerated growth over the past decade, China’s approach to e-commerce has been a lot more forthcoming than countries familiar with decades of luxurious high-street shopping. What’s more, with 520 million smartphone users, China’s mobile sales have already surpassed those made on conventional computers, with this expected to grow to over 61% by 2018.

But despite this proactive approach to e-commerce, China can seem like a walking contradiction when it comes to other areas of the internet.  With Google heavily censored and 70% of online searches made through home-grown search engine Baidu, reaching an online audience can be difficult, with inaccurate product translations lacking sufficient detail also known to seriously turn Chinese consumers off.

Interested?

Here at Pertemba we can sell, ship and deliver your products direct to consumers in China, with customer service and translations handled by dedicated in-house staff. Want to learn more? Drop us an email at hello@pertembaglobal.com

The Changing Behaviour Of Japanese Consumers

The behaviour of Japanese consumers is changing. Once reluctant to use online shopping, Japan now has a well-developed ecommerce infrastructure. This shift means that the behaviour of Japanese consumers is becoming more like the behaviour of European and US consumers i.e. searching for better value and shopping more often online. Despite becoming more ‘westernised’, it is interesting to observe how the behaviour of online Japanese consumers differs in some ways to other consumers. You will also find out how Pertemba handles these differences.

Marketplace

Amazon Japan is a popular marketplace for online Japanese consumers. Pertemba will list your products on Amazon Japan, which is a much more effective way of reaching your audience than setting up your own online shop. You can reach a much larger audience through 3rd party marketplaces, and you will not have to deal with the costs of attracting customers to an unknown site.

We have our own in-house native translators, which is important for listing products on the marketplace. Japanese customers will be deterred by online translating as it is not always accurate. Products translated online can be difficult to read and not make sense. Therefore our in-house translators translate the products you want to list on Amazon Japan so that you can reach a wider audience.

Customer Loyalty

Loyalty is valued in Japanese culture, meaning that customer loyalty is very important in Japan. Japanese consumers are on the lookout for promotions and deals. On Amazon Japan we offer a points system on the products we list, which encourages Japanese customer loyalty.

Shipping and Returns

At Pertemba we have the logistical infrastructure to ship products to Japan in a timely manner suited to the Japanese consumer. Japan is an appealing market for retailers because returns are much lower than other export markets, such as Germany. Part of this is due to the country’s culture. Some Japanese sites do not even have a returns policy. However, at Pertemba we handle the hassle and costs of returns for Japan and countries all over the world.

 Quality

Consumers in Japan are said to the most demanding for quality. The Japanese make their decision to purchase a product based on the information, delivery, packaging and customer service during the sales process and for any after-sales enquiries. Japanese consumers can be assured of a quality service with Pertemba, as we have our own native in-house speakers. This means Japanese customers can contact our team with any queries in their native language, rather than having to communicate in English.

If you are interested in selling in Japan, then why not contact Pertemba to find out how we can help.

The Top 5 Essential Amazon Alternatives You May Never Have Heard Of

They say there’s more to life than work, and when it comes to e-commerce there’s certainly more than simply selling on Amazon. Take a look below at the top 5 alternate online retail outlets that you should be selling on today.

1.) La Redoute (France)

As you may have guessed from the name, La Redoute is France’s premier Amazon alternative. Founded in 1837, the company is the top-ranked online destination for apparel and home decor in France, with its website servicing 7 million unique visitors each month. With an emphasis on quality and fashion, La Redoute has partnered with style icons including Karl Lagerfeld and Naomi Campbell, and with the company recently opening up to 3rd party sellers, listing your products here lets you rub shoulders with fashion powerhouses such as Christian Lacroix and Jean-Paul Gaultier.

2.) Cdiscount (France)

Fashion not your thing? If your brand has a stronger focus on homeware, gifts or electronics, Cdiscount makes for another excellent French Amazon alternative. With 900,000 unique visitors per day and 1.7 billion euros of turnover in 2015, Cdiscount was the country’s first online retailer, and still easily leads the pack as France’s biggest e-commerce outlet today.

3.) Privalia (Spain)

With its roots in Barcelona, Spanish e-commerce outlet Privalia has branched out its operations to Italy, Brazil and Mexico, growing to hold the leading market share in each of these markets. With 24 million registered users worldwide, listing through Privalia puts your products in front of an expansive and deal-hungry audience, and with 60% of their sales being driven by mobile channels, Privalia is at the forefront of modern shopping on the go.

4.) Allegro (Poland)

Whilst Amazon and EBay can get you far in the UK and America, relying on these established American stalwarts in Poland will offer diminishing returns. With 14 million customers and 98% consumer brand awareness, Allegro is easily the leading online Polish marketplace, with EBay struggling to gain a foothold in the country and Amazon avoiding competition altogether. As Europe’s fifth most visited online marketplace and with Poland’s online sales growing faster per annum than both the US and UK, Allegro provides access to a thriving European audience.

5.) Trade Me (New Zealand)

Trade Me’s company slogan proudly proclaims it as ‘Where Kiwis Buy and Sell Online’, and as the leading online marketplace in New Zealand, it’s hard to disagree. Whilst the comparisons are inevitable, Trade Me works out the kinks that EBay naysayers rail against, namely dropping listing fees and cutting out PayPal and its commission altogether. Listing through Trade Me opens your products up to 4 million active members in a country with a population just shy of 4.7 million, making it a lucrative opportunity to reach a richly-concentrated domestic audience.

Here at Pertemba we sell through all these channels and more, with our reach only continuing to grow. Looking for an easy and hassle-free way to tap into these marketplaces? Get in touch to find out what we can do for you at hello@pertembaglobal.com.