Nope, it’s time to use the data you have gathered to improve and reorganise ahead of next year. We look at product information to see if there is additional information needed that might reduce a product’s return rate. We look at customer feedback to understand what their experience of returning an item to us was like. Can we improve our communication? Were there enough options for them to easily return the item?
As I mentioned, the bar is always being raised by retailers such as Amazon, Walmart, ASOS etc and customer expectations become more and more difficult to reach. We put in a lot of work to set up the network we have now and have seen feedback improve across all our marketplaces, particularly when it comes to returns experiences, which ultimately leads to more sales.